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3 Logo Design Trends That Will Be Outstanding In 2021

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Unfortunately, 2020 was not perfect for any of us. We've all tried to make and produce something in homes. So are the designers… Here are just a few of the logo trends that designers are shaping the next year, from broken images to pristine symmetry, trying to find the most creative solutions possible within constraints . Simple Geometry There is really great power in the simplicity of geometric shapes that are normally limited to the sketch phase. The necessity of minimalism, simplicity and simplicity reflect the power of brands. We can give an example of two brands that renew themselves using simple geometric shapes this year. One of the examples is Google, as we all know. Google has redesigned all of its icons for the Workspace space. However, most users did not like this new design as it had a hard time distinguishing the Gmail logo from the logos of Google's other services. Another example is Medium, which has made a radical change to its logo. Using simple three...
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The basics of creating a corporate identity. Tips and tricks.

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Corporate identity (Corporate Identity) is nothing more than a complex visual identification system, thanks to which a certain positive image is formed for the company. The corporate identity helps to strengthen the effectiveness of the company's contacts with consumers, contributes to the development of the company's reputation and its popularity in the market. The corporate identity plays an important role in the company's activities. It facilitates the process of perception and memorization of goods, services and companies by the consumer. It is with the help of corporate identity that the identity of advertising messages is achieved. The minimum set of corporate identity elements includes: ·          Graphic outline of the logo in black and white; ·          Corporate colors and logo color scheme; ·          Fonts that match the logo; ·   ...
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Stages of logo development

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Before you start creating a logo for your online store, you need to determine the criteria that it must meet. The main ones are: simplicity; memorability; durability; versatility; compliance with the field of activity and characteristics of the company; Uniqueness. The last point should form the basis of the logo design concept for your online store. Let's walk through the steps of creating a logo step by step. Step 1. Research your competitors You need to identify the main competitors in your field of activity and study their logos. This is necessary in order to create a truly original logo. For example, if your competitor uses certain colors, then for yours you can take a completely opposite range of shades. Knowing the "chips" present on the logo of a similar company will allow you to stand out from their background with an unusual design. Step 2. Look for sources of inspiration We are not always able to come up with something ne...
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TOP 5 LOGO ANTI-TRENDS

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Not so long ago, we tried to figure out the main trends of 2018. But, as you know, if there are trends, then there are also anti-trends. So, here are the 5 main anti-trends of 2018 for logos: 1 Obvious and Probable Transport by sea - anchor or ship, ice cream parlor - waffle glass, beauty salon - hair and in the same spirit. Such visualizations of the obvious, perhaps practical, but far from the newest solution in graphic design and logo design, which, frankly, can no longer interest or surprise anyone. 2 Capital letter "Island-O", "Voyage-B", "Boom-Boom-B" and so on. Using the capital letter of a company name in a logo has long been considered not the most creative design decision. And interesting presentation, creative visualization and non-standard color scheme are not so important. The capital letter of the brand name in the company logo looks boring and insipid to most of the audience of potential consumers. 3 Copy Everyone knows about the...
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Why is the logo so important to your brand?

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  As you have noticed up to here. The  logos  are (literally) everywhere! They seem to follow us wherever we go, even being part of our culture and lifestyle. In fact, logos strongly influence our decisions, they communicate and represent the values ​​of companies and on many occasions they are full of meaning. But what is your main objective? Or rather, why do they really exist? Basically it all has to do with identification. Trends come and go, design tools and techniques evolve, but that specific brand with a unique logo will never disappear from the collective memory.  If you have a company or are thinking of creating one, it is important that before designing your logo, you analyze: what are your competition's brands, how they are presented, what colors and symbols they use and how you can differentiate yourself through your logo design to stand out in the market.     So find out the 6 aspects that make a logo impo...
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How to Design Your Own Sports Logo: 3 Expert Tips

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After looking at the top 10 sports logos on the list, we can notice some expert design techniques at work. You can use these three tips to make your own sports logo look professional. Aggressive pets Some teams can make a sports logo with a brand, but most prefer to use a scary animal. The names of sports teams and mascots tend to be large and / or predatory animals, or at least aggressive, like the little hornet.  But your animal doesn't have to be scary, as the Cardinals, Blue Jays and Orioles show us. You can use design techniques to make them look more imposing. For example, if you add sharp angles or narrow eyebrows, any pet will be a little more threatening. A good tip is that your team already has a suboptimal name. Acute angles As we have seen, many sports logos have sharp angles and spikes. This is no accident if you understand visual flow. Basically, the human eye instinctively follows lines: straight lines make the eye move f...
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Chromatic circle | Using the "color wheel" to find the perfect color combination

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By now you already know that your logo needs to have a striking color palette that goes with your brand if you want it to connect with your ideal audience. In other articles we've published we've talked about what different colors communicate when used in logos and we've shown you different ways to combine the colors in your logo to create attractive visuals. But there is more to choosing a color palette that works than simply combining your brand's traits with the colors and giving it up. If you do that, you could end up with a ... questionable color palette. So how can you create a color palette for your logo that communicates who you are as a brand and is attractive to your audience? Understand the science behind what makes certain color combinations look good. Like chords, groups of notes with specific intervals between them, which sound pleasant to our ears, groupings of colors based on specific positions on the color wheel look pleasant to our eyes. And...
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