Why is the logo so important to your brand?

 As you have noticed up to here. The logos are (literally) everywhere! They seem to follow us wherever we go, even being part of our culture and lifestyle. In fact, logos strongly influence our decisions, they communicate and represent the values ​​of companies and on many occasions they are full of meaning. But what is your main objective? Or rather, why do they really exist?

Basically it all has to do with identification. Trends come and go, design tools and techniques evolve, but that specific brand with a unique logo will never disappear from the collective memory. 

If you have a company or are thinking of creating one, it is important that before designing your logo, you analyze: what are your competition's brands, how they are presented, what colors and symbols they use and how you can differentiate yourself through your logo design to stand out in the market.

 

 So find out the 6 aspects that make a logo important:

 

1. They identify the queen brand

A logo design does not need to have implicit meanings. In fact, the main focus should be identification. Any additional meaning or association will emerge over time, through customers interacting with your brand. It could be said that a new logo is a kind of “empty box”, without meaning, although it is associated intentionally, but with the passage of time, the continuous use of marketing and the interactions of your consumers; it will achieve its own semiotics.

 

2. They influence our decisions

From the first day we see a logo, we build a visual library in our minds and begin to associate typefaces, shapes, and colors with specific emotions and ideas. Just by viewing a logo, whether we like it or not, we immediately make value judgments, perceiving a business, product or service in a certain way. 

In fact, if a logo (and its respective brand identity) is related to the type of company, product or service we are looking for and we want to have contact, we will proactively interact with this company and acquire its products and services.

 

3. They make a good impression

With so many companies and options in the world, a brand has little opportunity to impress and attract customers. That is why if we fail in aspects as important as adapting our logo to the design of a website, the whole process will be compromised. So we must take care of the existence and application of our brand in all contexts, uses and formats, from its application in a product to its location on our official website.

 

4. Communicate brand values ​​and their additional meanings

Although the first objective of logos is to identify brands, they can also be used to communicate important messages and values. For example, if it is an ecological or very close brand.

 

5. They manage to position themselves in the sector

Logos represent a unique characteristic of each business (or, at the very least, they should be perceived as such). That is why when designing a quality logo(Affordable Modern Logo Design Agency in Manchester, UK) you can communicate that one thing, as the main value of your company or your corporate mission.

 

6. Promote brand loyalty

As a brand grows, its logo becomes more familiar to a large number of people, creating the feeling of a well-known company, which increases the perception of trust in the brand and the so-called customer lifetime value (LTV), that is, causing the company to be searched frequently, since it is the first option that is thought of, and this is due to the logo. What brands do you remember now?