TOP 5 LOGO ANTI-TRENDS

Not so long ago, we tried to figure out the main trends of 2018. But, as you know, if there are trends, then there are also anti-trends.

So, here are the 5 main anti-trends of 2018 for logos:

1 Obvious and Probable

Transport by sea - anchor or ship, ice cream parlor - waffle glass, beauty salon - hair and in the same spirit. Such visualizations of the obvious, perhaps practical, but far from the newest solution in graphic design and logo design, which, frankly, can no longer interest or surprise anyone.

2 Capital letter

"Island-O", "Voyage-B", "Boom-Boom-B" and so on. Using the capital letter of a company name in a logo has long been considered not the most creative design decision. And interesting presentation, creative visualization and non-standard color scheme are not so important. The capital letter of the brand name in the company logo looks boring and insipid to most of the audience of potential consumers.

3 Copy

Everyone knows about the negative impact of copying someone else's idea on brand reputation, a lot has been said and even more written about it. However, entrepreneurs around the globe continue to ruthlessly copy other people's ideas and ideas day after day. For example, in London there are over twenty coffee shops with a logo that painfully resembles the corporate logo of everyone's favorite Starbucks.

4 You can't praise yourself

"Comfortable shoes", "Branded dresses" "The most delicious buns" and the like. Don't write in your logo about what a good product you have. This will not become an advertisement for you, but rather play a trick on you. If you use text in the logo, it is clearly not of this format.

5 Tautology

"Shish kebab at Andrey's", "Cafe at Karina's", "Stepanov will give a ride" and many others. The use of a personal name in the logo on any background is not advisable, if only because, most likely, the same text is already the name of this company. It turns out not a beautiful and inappropriate tautology. Therefore, this is not the best idea for designing your unique logo(Affordable Modern Logo Design Agency in Brentford, UK).

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