The basics of creating a corporate identity. Tips and tricks.

Corporate identity (Corporate Identity) is nothing more than a complex visual identification system, thanks to which a certain positive image is formed for the company. The corporate identity helps to strengthen the effectiveness of the company's contacts with consumers, contributes to the development of the company's reputation and its popularity in the market.

The corporate identity plays an important role in the company's activities. It facilitates the process of perception and memorization of goods, services and companies by the consumer. It is with the help of corporate identity that the identity of advertising messages is achieved.

The minimum set of corporate identity elements includes:

·         Graphic outline of the logo in black and white;

·         Corporate colors and logo color scheme;

·         Fonts that match the logo;

·         Layout solutions of the logo.

Also, as additional information, the basic set of corporate identity may include proposals for the use of the logo and corporate colors on various media: business card, letterhead, envelope, booklet, etc.

After this minimum set has been prepared, the corporate identity and logo(Affordable Modern Logo Design Agency in Brighton, UK) must be registered with Rospatent in order to protect the rights for its further use. Of course, you should only do this if the corporate identity suits you completely, if it is really unique and you will use it for a long time.

After you have registered your corporate identity, you can start creating a brand book, or, more simply, a reference book, which describes all kinds of options for using the branding. A brand book is not a whim of an advertising company. This is a serious document that allows you to support the concept of using a corporate identity.

The brand book includes such elements as a business card, badge, letterhead, envelope, outdoor sign, booklet, product catalog, and layout in a newspaper or magazine, use of corporate identity on the Internet. Large companies also include in the brand book the use of corporate identity on cars, exhibition stands, packaging, corporate clothing, street signs, etc.

All employees of the company who are concerned with the use of the corporate identity should familiarize themselves with the brand book. After all, the professional correctness of the corporate identity is only a small part of what is called corporate culture and that from which the general image of the company is created.

It is for these reasons that one cannot be irresponsible in the creation and use of corporate identity.