How to Design Your Own Sports Logo: 3 Expert Tips

After looking at the top 10 sports logos on the list, we can notice some expert design techniques at work. You can use these three tips to make your own sports logo look professional.


Aggressive pets

Some teams can make a sports logo with a brand, but most prefer to use a scary animal. The names of sports teams and mascots tend to be large and / or predatory animals, or at least aggressive, like the little hornet. 
But your animal doesn't have to be scary, as the Cardinals, Blue Jays and Orioles show us. You can use design techniques to make them look more imposing. For example, if you add sharp angles or narrow eyebrows, any pet will be a little more threatening. A good tip is that your team already has a suboptimal name.

Acute angles

As we have seen, many sports logos have sharp angles and spikes. This is no accident if you understand visual flow. Basically, the human eye instinctively follows lines: straight lines make the eye move faster in one direction, creating a sense of speed and straightforwardness, while curved and circular lines make it "dance", creating a sense of play. .
Sharp angles make the eye move quickly, a combination of two straight lines going in different directions. They purposely interrupt the visual flow, causing the eye to pull back abruptly, and that jolting effect makes the image more imposing and invigorating. 
Aside from sports logos, you see this technique used in the logos of another industry that values ​​aggression - metal bands. Just look at the Metallica logo.

Circular frames

In direct contrast to the sharp angles, the circular frame achieves the opposite effect: putting the viewer at ease and making them feel comfortable. Since the circles are endless, the eye loops through the image over and over again, creating a sense of completeness while simultaneously drawing them as a whirlpool. 
Common circle frames in sports logos may be averse to team aggression, but they serve another goal of sports teams: creating community. The circles represent solidarity and unity, two essential traits for sports fandom. Circular sports logo frames serve both to welcome newcomers and to bring individual fans together.

How to create a sports logo

Now that you have an idea of ​​what an effective sports logo entails, the question is, how do you make one? Basically, you have two options: hire someone to design it for you, or design it yourself. Both have their own merits and drawbacks, so let's examine both individually.

Hire a designer

Professional designers know all the tips, tricks and techniques we've mentioned, and a few more, by heart. When you hire a designer, freelance or agency, you are buying their expertise as much as their time.
The problem is that no expert designer works for free. The most obvious downside to hiring a designer is cost: talented designers charge hundreds or even thousands of dollars for logo design(Eye Catchy Modern Logo Design Ideas Essex).

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