Stages of logo development

Before you start creating a logo for your online store, you need to determine the criteria that it must meet. The main ones are:

  • simplicity;
  • memorability;
  • durability;
  • versatility;
  • compliance with the field of activity and characteristics of the company;
  • Uniqueness.

The last point should form the basis of the logo design concept for your online store. Let's walk through the steps of creating a logo step by step.

Step 1. Research your competitors

You need to identify the main competitors in your field of activity and study their logos. This is necessary in order to create a truly original logo. For example, if your competitor uses certain colors, then for yours you can take a completely opposite range of shades. Knowing the "chips" present on the logo of a similar company will allow you to stand out from their background with an unusual design.

Step 2. Look for sources of inspiration

We are not always able to come up with something new from scratch. Therefore, it is worth finding pictures on the net, reading a few articles relevant to your business. You can also visit sites that host various logos and designer work.

Step 3. Draw your future logo on a draft

Record the ideas that come up on a draft. Take a sheet of paper, a pencil and sketch pictures that have arisen in your imagination, write down ideas. There can be a great many drafts at this stage. You can use screenshots of your favorite logos created in various programs.

Step 4. Ask someone to rate your ideas

The logo sketch needs to be shown to several people. These can be your friends, colleagues, family members, some clients. Ask them to rate the logo and give their opinion. You can show them the logo and after a couple of hours or the next day ask them to sketch a sketch on paper. This will test how easy it is to remember the logo.

Step 5. Experiment with design options

Create multiple logo(Affordable Modern Logo Design Agency in Bristol, UK) designs in different colors using different icons, pictures, fonts. Then test each option to determine the best one.

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