3 Logo Design Trends That Will Be Outstanding In 2021

Unfortunately, 2020 was not perfect for any of us. We've all tried to make and produce something in homes. So are the designers… Here are just a few of the logo trends that designers are shaping the next year, from broken images to pristine symmetry, trying to find the most creative solutions possible within constraints .

Simple Geometry

There is really great power in the simplicity of geometric shapes that are normally limited to the sketch phase. The necessity of minimalism, simplicity and simplicity reflect the power of brands. We can give an example of two brands that renew themselves using simple geometric shapes this year.

One of the examples is Google, as we all know. Google has redesigned all of its icons for the Workspace space. However, most users did not like this new design as it had a hard time distinguishing the Gmail logo from the logos of Google's other services.

Another example is Medium, which has made a radical change to its logo. Using simple three-point ellipses in its new design, Medium last changed its logo in 2017. Medium from Karen Trope, the new designs representing different forms of ellipses, "an idea that is unfinished or approaching" said the representative.

Modern Symbolism

Logo(Affordable Modern Logo Design Agency in Hertfordshire, UK) design has always been rooted in symbolism. For centuries, mighty lions, all-seeing eyes, and celestial images have featured in the logos of many brands and served as pictograms. It's no surprise that this kind of universality is popular with designers in 2021, especially after a year highlighting the shared experiences of society around the world. The ability of symbols to communicate by overcoming language difficulty can influence target audiences with intuitive and deeply expressed messages inside.

While not a logo, the symbol in which this trend was seen most prominently during the pandemic was the rainbow as a motif of optimism that spread all over the world. Amazon captured this feeling beautifully with its "Look For The Rainbows " ad. A colorful, instantly recognizable image drawn by children on sidewalks and windows has become a powerful message of hope for millions and reaffirms the power of symbolic language in the logo design carried to 2021.

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