Modern Logo Design UK

After looking at the top 10 sports logos on the list, we can notice some expert design techniques at work. You can use these three tips to make your own sports logo look professional. Aggressive pets Some teams can make a sports logo with a brand, but most prefer to use a scary animal. The names of sports teams and mascots tend to be large and / or predatory animals, or at least aggressive, like the little hornet.  But your animal doesn't have to be scary, as the Cardinals, Blue Jays and Orioles show us. You can use design techniques to make them look more imposing. For example, if you add sharp angles or narrow eyebrows, any pet will be a little more threatening. A good tip is that your team already has a suboptimal name. Acute angles As we have seen, many sports logos have sharp angles and spikes. This is no accident if you understand visual flow. Basically, the human eye instinctively follows lines: straight lines make the eye move f...

By now you already know that your logo needs to have a striking color palette that goes with your brand if you want it to connect with your ideal audience. In other articles we've published we've talked about what different colors communicate when used in logos and we've shown you different ways to combine the colors in your logo to create attractive visuals. But there is more to choosing a color palette that works than simply combining your brand's traits with the colors and giving it up. If you do that, you could end up with a ... questionable color palette. So how can you create a color palette for your logo that communicates who you are as a brand and is attractive to your audience? Understand the science behind what makes certain color combinations look good. Like chords, groups of notes with specific intervals between them, which sound pleasant to our ears, groupings of colors based on specific positions on the color wheel look pleasant to our eyes. And...

When looking at famous logos, have you ever wondered, Where do they come from? Where did the idea, the inspiration come from? Why have they changed over the years? Logos usually have a story. Today we will talk about the history of the Apple logo, one of the most famous logos in the world; have you ever wondered why the bite on the apple? Rob Janoff created the logo in 1977, when he contacted Regis McKenna to become its artistic director, with the mission of designing the logo for Apple Computer. Since then, a number of myths have arisen around the famous logo. One of the most popular myths is that it would be a tribute to Alan Turing, the man who invented the basis of the modern computer. Turing was not exactly recognized for his work, but was sometimes humiliated for his homosexuality and even jailed for indecency. So he ended his life by eating an apple that he had mixed with cyanide. While this has been a good myth, Rob Janoff has den...

A few months ago, to help you in your creation, we presented you with  the 6 criteria that make a good logo  . Hopefully this helped you in creating your logo. To follow up on this article, we present to you today 5 successful logos, and why these logos perform well according to our 6 criteria. FedEx The FedEx logo is one of my favorites, having known about the existence of the opposite date between the letter E and the letter X. Few people notice this detail in the logo, but once known, it is very difficult to forget it. The integration of the arrow is ingenious and simple and without a doubt effective. This is one of the most popular counterforms. Add in a good use of colors and a timeless font and we find an extremely effective logo that has been going through the years since 1994. McDonald's The McDonald's logo is also one of the best known on the planet. There must be a reason behind this, other than the delicious burgers. In fac...

In your life you saw thousands of logos! Some you loved, others did not interest you and now that you are fully with your venture you begin to pay attention to the subject again. The logo is one of the most important points to consider in a business. It is the first eye contact that your customers have with the brand, so if it is well designed it exudes confidence. And if it generates trust, they will be more willing to buy your products or services. The logo has to be professional in appearance… let's be honest, if it looks like it was designed in Paint or Microsot Word, whoever sees it will doubt the seriousness of your business. If you are already on the subject and got down to work, you will have noticed that it is a very important decision to make and you will have seen that it is much more complicated than it seemed at first glance. To help you successfully solve the first piece of the visual identity of your business, below we are going to give you 4 e...

Do you want to create an upscale brand? That's how it's done! To give your brand a sense of prosperity, you need a luxury logo - one that conveys quality, elegance, grace, opulence (I may have looked that word up), generosity. To help you create a luxury logo, we've put together the 6 luxury design elements that make a logo more appealing to consumers looking for luxury. Ready to design?   The 6 elements of a luxury logo 1. Monograms A monogram logo is your logo made up of letters (usually two or more), usually the brand's or founder’s initials. The letters can be next to each other, overlapping or even upside down. Gucci and Louis Vuitton are good examples of two luxury brands that use monograms. Gucci is possibly one of the most sought-after luxury brands in the world. The logo is made up of two Gs. The second G is upside down and both letters are joined together to create a unique, symmetrical shape that is known around the world. The Lou...