The logo is one of the first issues that you have to take into account to start an enterprise on the right foot. Today we give you the keys so that you know what to pay attention to when designing it.

In your life you saw thousands of logos! Some you loved, others did not interest you and now that you are fully with your venture you begin to pay attention to the subject again.

The logo is one of the most important points to consider in a business. It is the first eye contact that your customers have with the brand, so if it is well designed it exudes confidence. And if it generates trust, they will be more willing to buy your products or services.

The logo has to be professional in appearance… let's be honest, if it looks like it was designed in Paint or Microsot Word, whoever sees it will doubt the seriousness of your business.

If you are already on the subject and got down to work, you will have noticed that it is a very important decision to make and you will have seen that it is much more complicated than it seemed at first glance.

To help you successfully solve the first piece of the visual identity of your business, below we are going to give you 4 expert tips to design a perfect logo(Cheap Modern Logo Design Service in Bristol, UK).

One that makes everyone know you and your business can grow as much as you dream of. But before reaching that point, it is essential that you are very clear ...

The main reasons why your business needs a professional logo

This is going to be brief but it is essential that we review it. The main reasons why you need to have a good logo if you want your business to grow are:

• In the eyes of the consumer, if your business has a logo, it will appear much more serious, trustworthy and professional than if it doesn't.
• The logo generates a first mental image of your venture. That means that the people who see it are already going to make a preconception of your products or services based on what they perceive here.
• The logo tells customers who you are. All businesses are different, you need to differentiate yourself from the competition and appear better than them.
• The logo helps people remember your business.

"A picture is worth a thousand words," the saying goes. And in the case of the logo, in addition, this image can help you sell more and have the company you dream of.

Due to its importance, you should not take it lightly if you want your business to grow. For this reason, below we are going to give you our 4 expert tips to design a logo that helps you establish yourself and sell more.

4 expert tips to design the perfect logo for your business

Carrying out an enterprise requires a lot of time and energy, for that reason, the decisions you make must be as correct as possible so as not to take false steps and to be able to move forward safely.

If you follow these 4 expert tips, you will design in a very short time to have a professional logo, which gives it a defined visual identity and helps you, from minute zero, to generate a stable and lasting relationship with your clients.

1 - Be clear and effective

First of all, you have to make sure that your logo is clear and easy to interpret at a glance. The idea of ​​your logo is that it makes it clear immediately who you are and what you do and that it leaves a positive image of your venture.

If you are a large company and you spend tons of money, you can afford to have a logo that is complex to understand and needs advertising campaigns to explain it. But when you are a startup that is just starting, time is money, therefore you have to make it clear who you are in seconds.

In the case of Modern Logo Design, we choose a different color wheel as a logo, it reflects that together we can do more and obtain better results. Our slogan " What are you working on " makes it clear that we want to be part of the labor revolution that is taking place in the world and give more opportunities to anyone who wants to work freelance, managing their time.

2 - Choose a suitable font

In addition to the image, which is very important, you should not neglect the typeface you are going to use. We emphasize this point, because many entrepreneurs make the mistake of paying much attention to the image and neglect the typography.

Believe it or not, the type of letters you use communicates a lot about your brand, about the products or services you sell ... if you are a classic venture, if it is aimed at young people or adults, if you are minimalist or futurist, if you have roots in others countries or if it is local ...

There are many factors to take into account. The important thing is that you know that the typography has to be in harmony with your undertaking. A professional freelance designer can help you choose the right typeface.

3 - I chose the color consciously

Colors communicate a lot, since they are perceived in one way or another by the human mind. For example, blue tones offer security and calm, while red tones exude energy, action and passion.

To this we must add that historically there are certain colors that are related to certain industries, for example, air conditioning brands often use combinations of red and blue tones for their logos.

Don't choose a color just because, because you like it. Think of the logo as a marketing tool and, as such, it has specific business functions that will help you grow your business.

4 - Take into account how the logo will be used

Before defining it, think about all the applications that your logo will have: business cards, web pages, posters, emails, vehicles, uniforms ... it has to work well in all of them. It has to be clearly visible in the different formats and sizes in which you are going to apply it.