Luxury Logos: How to Create a Brand of Wealth


Do you want to create an upscale brand? That's how it's done!

To give your brand a sense of prosperity, you need a luxury logo - one that conveys quality, elegance, grace, opulence (I may have looked that word up), generosity.

To help you create a luxury logo, we've put together the 6 luxury design elements that make a logo more appealing to consumers looking for luxury.

Ready to design?

 

The 6 elements of a luxury logo

1. Monograms

A monogram logo is your logo made up of letters (usually two or more), usually the brand's or founder’s initials. The letters can be next to each other, overlapping or even upside down.

Gucci and Louis Vuitton are good examples of two luxury brands that use monograms.

Gucci is possibly one of the most sought-after luxury brands in the world. The logo is made up of two Gs. The second G is upside down and both letters are joined together to create a unique, symmetrical shape that is known around the world.

The Louis Vuitton monogram logo uses some of the same design ideas as the Gucci logo. The initials V and L overlap to create a unique logo.

Did you notice that both Louis Vuitton and Gucci use serif fonts? Her elegant strokes create a sense of class and luxury. This is exactly the topic we will look at later, that of typography!


2. Minimalism

Sometimes the most minimalist approach has the most impact.

Minimalist logos are often a popular choice because of how simple and easy to use they are in a variety of formats, both printed and online. Here are the most important features to consider when creating a minimalist logo. A minimalist logo should only:

- Be black or two-tone

- Use uncomplicated fonts

- Be designed flat, with no shading or 3D effects

- Created with simplicity and clarity in mind

- Have a lot of negative space

Let's take a quick look at two luxury brands that use a minimalist logo:


Dolce & Gabbana

Domenico Dolce and Stefano Gabbana are the two Italian designers who created the legendary luxury brand Dolce & Gabbana. But have you ever noticed how simple their logo is?

The logo consists of the initials of both designers as well as the brand name. The logo is completely black, so it only uses one color, and consists of a simple sans serif font that stands out, but is also quite plain.

No shapes, lines or additional designs are used in the logo. As a result, the enlarged D&G looks almost like an announcement of the brand name and can easily be used for any imaginable marketing medium.


BURBERRY

Burberry, in case you are not already familiar with the name, is a well-known British luxury brand founded by Thomas Burberry in 1856.

In 2018, Burberry released its brand new minimalist logo, ending the era of the riding knight, which had been firmly integrated into the logo until then. The new design simply consists of the brand names in capital letters with the slogan "London England" printed underneath.

Now you might be wondering why such a famous brand is choosing to part with a key element of its logo? The decision was made to modernize the brand, to transport it into the digital, 21st century. A minimalist logo that can be quickly adapted to all screen sizes and resolutions is also easier to use in all kinds of campaigns.

3. Line work

Lineed logos are elegant, graceful, and require a lot of skill. They are often associated with a sense of wealth and luxury as such a design can cost a lot of money to create. In the digital age, computers have the ability to do this work for us - but the unconscious connection between sleek logos and high-quality brands persists.

A line logo is an excellent choice if you sell expensive items, appeal to high-income earners, or want to distinguish yourself as a luxury company.


4. Emblems

We often consider emblem logos to be traditional, prestigious, and of high quality. Typically, an emblem represents a person's long legacy or the long history of the company it represents, which is often seen as a sign of their success.

Using a crest or shield in your logo can give your brand an instant aura of prosperity and prosperity, just like ...

Bentley

Have you ever heard of Bentley, the automaker? If you've lived behind the moon, you might not know that Bentley makes handcrafted luxury cars and is one of the most sought-after luxury car brands in the world.

But don't worry, because even those who don't know will get this conveyed at the latest when looking at the logo. The Bentley logo uses a B, which is surrounded by a wing emblem, and represents the speed and power of the Bentley engines.

5. Serif fonts

If you don't have the branding strength of established companies like Dolce & Gabbana, then you'll need to use every design trick there is to make your logo feel like wealth and luxury.

One of the most effective ways to do this is by using a serif font.

What is a serif font?

This font style forms a family of fonts in which the letters end with a stripe. Books and newspapers use this font regularly, but it is less visible on digital screens.

Many premium brands use serif fonts because they are quick and easy to convey elegance, prestige, and authority.

Here is a short list of power brands that are currently using a serif font in their logo:

- Dior

- Gucci

- Prada

- Armani

- Louis Vuitton

- Tiffany & Co

- Jimmy Choo


6. Script fonts

Script fonts mimic human handwriting and are a wonderful font style to use when creating a luxury logo.

Cartier is one of the most renowned French jewelers and sells items such as rings, bracelets and watches. It's definitely one of those companies that knows a thing or two about how to stand out as a luxury brand.

Your logo(Best Modern Logo Design Services in Brentford, UK) is more than just a brand name: it is a seal of quality and each of your jewelry will be branded, giving each of your products a personal feel.

As with Cartier, using an italic font in the logo can help build your reputation as a luxury brand.

 

Comments

Post a Comment

Popular posts from this blog

TOP 5 LOGO ANTI-TRENDS

Image
Not so long ago, we tried to figure out the main trends of 2018. But, as you know, if there are trends, then there are also anti-trends. So, here are the 5 main anti-trends of 2018 for logos: 1 Obvious and Probable Transport by sea - anchor or ship, ice cream parlor - waffle glass, beauty salon - hair and in the same spirit. Such visualizations of the obvious, perhaps practical, but far from the newest solution in graphic design and logo design, which, frankly, can no longer interest or surprise anyone. 2 Capital letter "Island-O", "Voyage-B", "Boom-Boom-B" and so on. Using the capital letter of a company name in a logo has long been considered not the most creative design decision. And interesting presentation, creative visualization and non-standard color scheme are not so important. The capital letter of the brand name in the company logo looks boring and insipid to most of the audience of potential consumers. 3 Copy Everyone knows about the...
Read more

Chromatic circle | Using the "color wheel" to find the perfect color combination

Image
By now you already know that your logo needs to have a striking color palette that goes with your brand if you want it to connect with your ideal audience. In other articles we've published we've talked about what different colors communicate when used in logos and we've shown you different ways to combine the colors in your logo to create attractive visuals. But there is more to choosing a color palette that works than simply combining your brand's traits with the colors and giving it up. If you do that, you could end up with a ... questionable color palette. So how can you create a color palette for your logo that communicates who you are as a brand and is attractive to your audience? Understand the science behind what makes certain color combinations look good. Like chords, groups of notes with specific intervals between them, which sound pleasant to our ears, groupings of colors based on specific positions on the color wheel look pleasant to our eyes. And...
Read more

The basics of creating a corporate identity. Tips and tricks.

Image
Corporate identity (Corporate Identity) is nothing more than a complex visual identification system, thanks to which a certain positive image is formed for the company. The corporate identity helps to strengthen the effectiveness of the company's contacts with consumers, contributes to the development of the company's reputation and its popularity in the market. The corporate identity plays an important role in the company's activities. It facilitates the process of perception and memorization of goods, services and companies by the consumer. It is with the help of corporate identity that the identity of advertising messages is achieved. The minimum set of corporate identity elements includes: ·          Graphic outline of the logo in black and white; ·          Corporate colors and logo color scheme; ·          Fonts that match the logo; ·   ...
Read more