5 memorable logos and their why


A few months ago, to help you in your creation, we presented you with the 6 criteria that make a good logo . Hopefully this helped you in creating your logo. To follow up on this article, we present to you today 5 successful logos, and why these logos perform well according to our 6 criteria.

FedEx

The FedEx logo is one of my favorites, having known about the existence of the opposite date between the letter E and the letter X. Few people notice this detail in the logo, but once known, it is very difficult to forget it. The integration of the arrow is ingenious and simple and without a doubt effective. This is one of the most popular counterforms. Add in a good use of colors and a timeless font and we find an extremely effective logo that has been going through the years since 1994.


McDonald's

The McDonald's logo is also one of the best known on the planet. There must be a reason behind this, other than the delicious burgers. In fact, gold bows have a timeless and incredibly recognizable side. The choice of color is also very effective in the McDonald's logo as yellow is known to recall happiness and pizzazz. Also, the color and shape of the arches allude to the fries they serve.


Paris Tourist Office

Ingenious, the logo of the Paris tourist office incorporates two symbolic icons while remaining simple. We find in the signature a graphically simplified version of the Eiffel Tower, as well as the more stylized letter ¨i¨ to emphasize the concept of information. This logo has all the criteria for a good logo(Expert Modern Logo Designers in Brighton, UK) that we have shared with you. He is simple, flexible, but with a great personality and a timeless side. The chosen red color captures the attention and harmonizes well with the city of Paris.


Nike

We have already introduced it, the Nike logo has a great history. On the other hand, it is his simplicity that drove him to get where he is today. The ¨swoosh¨ has incredible retention thanks to its simplicity. Only one way can make us feel movement, speed and years, Nike has even been able to renounce its signature and is now recognized throughout the world, simply with the ¨swoosh¨.


Amazon

Like the FedEx logo, the Amazon logo has a hidden meaning. What appears to be a smile in the eyes of many is actually an arrow that goes from A to Z, to say that at Amazon, you will find everything you need. This message hidden in the logo brings a second level of understanding and also a lot of personality. This, combined with its simplicity and timelessness, makes it extremely effective and memorable.


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