Modern Logo Design UK

Before you start creating a logo for your online store, you need to determine the criteria that it must meet. The main ones are: simplicity; memorability; durability; versatility; compliance with the field of activity and characteristics of the company; Uniqueness. The last point should form the basis of the logo design concept for your online store. Let's walk through the steps of creating a logo step by step. Step 1. Research your competitors You need to identify the main competitors in your field of activity and study their logos. This is necessary in order to create a truly original logo. For example, if your competitor uses certain colors, then for yours you can take a completely opposite range of shades. Knowing the "chips" present on the logo of a similar company will allow you to stand out from their background with an unusual design. Step 2. Look for sources of inspiration We are not always able to come up with something ne...

Not so long ago, we tried to figure out the main trends of 2018. But, as you know, if there are trends, then there are also anti-trends. So, here are the 5 main anti-trends of 2018 for logos: 1 Obvious and Probable Transport by sea - anchor or ship, ice cream parlor - waffle glass, beauty salon - hair and in the same spirit. Such visualizations of the obvious, perhaps practical, but far from the newest solution in graphic design and logo design, which, frankly, can no longer interest or surprise anyone. 2 Capital letter "Island-O", "Voyage-B", "Boom-Boom-B" and so on. Using the capital letter of a company name in a logo has long been considered not the most creative design decision. And interesting presentation, creative visualization and non-standard color scheme are not so important. The capital letter of the brand name in the company logo looks boring and insipid to most of the audience of potential consumers. 3 Copy Everyone knows about the...

  As you have noticed up to here. The  logos  are (literally) everywhere! They seem to follow us wherever we go, even being part of our culture and lifestyle. In fact, logos strongly influence our decisions, they communicate and represent the values ​​of companies and on many occasions they are full of meaning. But what is your main objective? Or rather, why do they really exist? Basically it all has to do with identification. Trends come and go, design tools and techniques evolve, but that specific brand with a unique logo will never disappear from the collective memory.  If you have a company or are thinking of creating one, it is important that before designing your logo, you analyze: what are your competition's brands, how they are presented, what colors and symbols they use and how you can differentiate yourself through your logo design to stand out in the market.     So find out the 6 aspects that make a logo impo...